Aarzoo Nepal | Portfolio

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About

I turn complex development challenges into compelling stories — and measurable donor results.

A communications and media practitioner with over seven years of experience across climate change communications, GEDSI, socio-economic rights, and mainstream broadcast. I've worked as the sole communications officer on a tripartite EU-Finland-GoN project, led WASH media fellowships for WaterAid Nepal, and served as Creative Head at Nepal's largest broadcasting network — all before 25. Currently deepening my analytical lens through a Masters in International & Development Economics at HTW Berlin, building the quantitative skills to complement the storytelling work I've spent seven years honing. I understand what donors need to see, what communities need to feel, and how to bridge that gap in words, images, and data.

Current

MA International & Development Economics
HTW Berlin · April 2026 – Present

Previous Roles

Communications Officer, LACC Project (EU/Finland/GoN)

Creative Head, Kantipur Television

Media Consultant, WaterAid Nepal

Executive Creative Producer, Galaxy 4K

Core Expertise

Development Communications · BCC & GEDSI · EU Donor Visibility · Multimedia Production · Strategic Branding

Languages

Nepali (Native) · English (Fluent) · Hindi (Fluent) · Maithili (Conversational) · German (Currently Learning)

Memberships

Chinese Embassy Youth Pioneer (2024–) · US Youth Council (2022–23)

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Development Communications

Impact · EU · Climate · WASH

Featured · Climate Adaptation · EU / Finland / GoN · 2025–26

Local Adaptation to Climate Change (LACC) Project

Communications Officer — Birendranagar, Surkhet, Nepal

Sole communications officer for a tripartite EU-Finland-Government of Nepal climate adaptation
project spanning 41 remote rural municipalities in Karnali and Sudurpashchim provinces.
Designed and executed the full Communications & Visibility Strategy in strict compliance with
EU donor standards. Independently redesigned and managed the project website (Wix-based),
increasing site traffic by 112%. Translated hyper-local impact into compelling donor reports —
including the Rolkhola Solar Lift Drinking Water Scheme, which eliminated 4–5 hours of daily
labour for 69 households. Designed standardised templates for 50+ official publications and
trained field staff in mobile storytelling.

→ Project Website (redesigned by me) ▶ LACC YouTube Channel ▶ Featured Video → Press Coverage 1 → Press Coverage 2 → Instagram → Facebook → LinkedIn

Featured · Climate Adaptation · EU / Finland / GoN · 2025–26 450K+ organic views 623% ↑ Facebook interactions 250% ↑ Instagram reach 112% ↑ site traffic Zero ad spend 41 municipalities EU-compliant C&V Strategy 450K+ organic views 623% ↑ Facebook interactions 250% ↑ Instagram reach 112% ↑ site traffic Zero ad spend 41 municipalities EU-compliant C&V Strategy

Local Adaptation to Climate Change (LACC) Project

Media Fellowship · WASH & Sanitation · Oct–Dec 2024

WaterAid Nepal — Media Consultant

Director, Writer & Producer

Independently directed, wrote, and produced a documentary on faecal sludge management in
a strict one-week turnaround — documenting the lives of generational septic tank cleaners
(Halkhors) in Janakpur using trauma-informed, survivor-led storytelling. Authored four
research-based policy articles and produced three podcasts.

▶ Weight of the Waste (Documentary) → Policy Article 1 → Policy Article 2 ▶ Interview: Cleaning Practices ▶ Nepal's Cleanest City

Media Fellowship · WASH & Sanitation · Oct–Dec 2024 1 documentary 4 policy articles 3 podcasts Trauma-informed 1 documentary 4 policy articles 3 podcasts Trauma-informed

UNESCO · Digital Journalism Training · Apr–Oct 2025

Story In Our Pockets — Mobile Studio

Programme Lead — UNESCO APCEIU / MGIEP

Secured institutional mentorship and sponsorship from the Republic of Korea's Ministry of
Education to launch a digital storytelling initiative for emerging Nepali journalists.
Engineered and taught a curriculum for 20 journalists synthesising mobile videography
with Global Citizenship Education and Social-Emotional Learning frameworks.

UNESCO · Digital Journalism Training · Apr–Oct 2025 UNESCO-backed 20 journalists trained Republic of Korea MoE sponsor GCED framework UNESCO-backed 20 journalists trained Republic of Korea MoE sponsor GCED framework

Digital Advocacy · Civic Justice · Oct 2025–

More Than Names — Gen-Z Protest Documentation

Lead Researcher & Campaign Architect

Built and verified the first independent public database of Gen-Z protest casualties
(September 8–9, 2025) before official government data was released. Engineered a digital
advocacy campaign reaching 1.6 million users — bypassing media blockades during extreme
political sensitivity. Conducted trauma-informed interviews with victims' families.

→ @morethannames on Instagram

Digital Advocacy · Civic Justice · Oct 2025– 1.6M organic reach Bypassed media blockades Independent verification 1.6M organic reach Bypassed media blockades Independent verification

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Multimedia Production

Documentary · Broadcast · Film

Investigative Documentary Series · Galaxy 4K · 2021–22

Nadekhiyeko Nepal (Nepal Unreported)

Executive Producer & Presenter — Galaxy 4K Television

Investigative documentary series exposing the realities of Nepal's most marginalised communities —
sex workers, children living with HIV, abandoned children, survivors of sexual abuse.
Managed a 15+ person team across an 8-show broadcast slate with multi-million-rupee production budgets.

▶ Life as a Sex Worker ▶ Children Living with HIV ▶ Abandoned Children ▶ Horrors of Sexual Abuse ▶ Episode 5

Investigative Documentary Series · Galaxy 4K · 2021–22 8-show broadcast slate 15+ person team National broadcast 8-show broadcast slate 15+ person team National broadcast

Regional Documentary · Culture & Nature · 2022

Imagine Nepal

Executive Producer & Scriptwriter

A sweeping documentary across Gandaki province — from the terai to the mountains, snow leopards
to one-horned rhinos, protests to isolated villages. Capturing the essence of a region through
empathy, culture, and people-first storytelling.

▶ Watch Imagine Nepal (Full Playlist) ▶ Story behind the project

Regional Documentary · Culture & Nature · 2022 Feature documentary Gandaki province End-to-end production Feature documentary Gandaki province End-to-end production

Nepal's Largest TV Network · 2018–2025

Kantipur Television — Flagship Production

Creative Head — Kantipur Media Group

Youngest and first female Creative Head at Nepal's largest broadcasting network. Directed a 60-person
cross-functional team. Oversaw end-to-end production for top-rated morning shows, premier political
talk shows (Fireside, Sarokar), and daily national news. Conceptualised and launched It's My Show
Season 5 and other original programming.

→ Kantipur TV YouTube ▶ It's My Show Playlist

Nepal's Largest TV Network · 2018–2025 Nepal's #1 network 60-person team First female Creative Head Youngest in role Nepal's #1 network 60-person team First female Creative Head Youngest in role

Kantipur Television — Flagship Production

Brand Films · Corporate & Development · 2021–25

Brand Films — Guras Rugs, Changan Nepal, Samsung

Director & Scriptwriter — Untitled.np

Directed creative strategy, scriptwriting, and video production for corporate and international
development clients. Designed multi-platform advocacy and marketing narratives for commercial
and development sector clients.

▶ Guras Rugs Film ▶ Changan Nepal ▶ Miss Nepal International 2022

Brand Films · Corporate & Development · 2021–25 Samsung Nepal Changan Nepal SOS Nepal Screenplay & direction Samsung Nepal Changan Nepal SOS Nepal Screenplay & direction

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Creative Direction & Branding

Broadcast · Identity · Social

Channel Rebrand · Jan 2024 Launch · Kantipur Media Group

Kantipur Max — Full Channel Rebrand

Creative Head

Led the complete rebrand of Kantipur Cineplex into Kantipur Max — a dedicated sports and
entertainment channel. Owned every element: naming, logo, colour scheme, station ID, music,
broadcast graphics package, team management, budget, and operations.
Six to seven months of work; relaunched January 1, 2024.
YouTube subscribers grew from 32,000 to 425,000 within ten months — a 13× increase.

▶ Kantipur Max Rebrand Film

Channel Rebrand · Jan 2024 Launch · Kantipur Media Group 32K → 425K subscribers 13× growth in 10 months Full brand system Station ID & music 32K → 425K subscribers 13× growth in 10 months Full brand system Station ID & music

Brand Strategy · Multi-Platform · 2022–25

Kantipur Television — Creative Strategy

Creative Head

Led all creative strategies across broadcast, social media, and digital platforms. Authored
comprehensive Branding Guidelines and standardised visual identity across all channels at national scale.

→ Kantipur TV Channel

Brand Strategy · Multi-Platform · 2022–25 Brand guidelines authored National cross-platform Market research Brand guidelines authored National cross-platform Market research

Social Media Direction · 2022–24

Guras Rugs — Social Media Direction

Creative Director (Freelance)

Led all aspects of social media content creation for Guras Rugs — content planning, calendars,
shoot direction, copywriting, and editing. Positioned Guras Rugs as a premium Nepali lifestyle brand.

→ @gurasrugs on Instagram

Social Media Direction · 2022–24 Content calendar Shoot direction Brand positioning Content calendar Shoot direction Brand positioning

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Content Writing & Journalism

Policy · Features · SEO

Research-Based Policy Writing · WaterAid Nepal · 2024

WASH Policy Articles — WaterAid Nepal

Author & Researcher

Four research-based policy articles identifying critical gaps in Nepal's national sanitation framework, grounded in multi-stakeholder consultations across four cities.

→ Basic Sanitation & Hygiene → SDG 2030 Sanitation Targets → Inside Women's Prison → The Story of Bagmati

Research-Based Policy Writing · WaterAid Nepal · 2024 4 policy articlesEvidence-basedSDG-aligned 4 policy articles Evidence-based SDG-aligned

Feature Journalism · 2018–21

The Annapurna Express & National Press

Journalist & Feature Writer

Social features on veganism, #MeToo, women's experiences of harassment, and Nepal's cultural stories. Consistent focus on human-interest storytelling and underrepresented voices.

→ Articles on The Annapurna Express → Rising Nepal Daily

Feature Journalism · 2018–21 Social featuresHuman interestNational print Social features Human interest National print

Brand & SEO Content · 2020–24

Brand Content — Mantra Guitars, Samsung & Others

Freelance Content Writer & Editor

Advertorials, SEO-optimised website content, copywriting, editing, and transcription across music retail, consumer electronics, and more.

→ Mantra Guitars Website Content

Brand & SEO Content · 2020–24 SEO contentAdvertorialsCopywriting SEO content Advertorials Copywriting

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Sports & Event Production

Live · Broadcast · Record-Breaking

Live Sports Broadcast · National Record · 2024

SAFF Women's Championship 2024

Sports Director — Kantipur Max / Kantipur Television

Directed the broadcast of the SAFF Women's Championship — setting a national record of 1.2 million concurrent viewers. Currently the only female sports director in Nepal.

▶ SAFF Women's Championship Broadcast

Live Sports Broadcast · National Record · 2024 1.2M concurrent viewers National record Only female sports director in Nepal 1.2M concurrent viewers National record Only female sports director in Nepal

Major National Events · 2020–2024

Miss Nepal, West Indies A Tour, NBL & More

Director — Kantipur Television

Led production direction for Miss Nepal 2023 & 2020, Miss Universe 2023, West Indies A Tour of Nepal, and the National Basketball League. Full creative, logistics, and live broadcast responsibility.

▶ Miss Nepal 2023 Broadcast

Major National Events · 2020–2024 Miss Nepal 2023 & 2020 Miss Universe 2023 West Indies A Tour NBL Miss Nepal 2023 & 2020 Miss Universe 2023 West Indies A Tour NBL

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Skills & Tools

Strategy · Production · Software

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Development Communications

EU-compliant C&V strategies, donor visibility, BCC campaigns, GEDSI integration, 16 Days of Activism, multi-stakeholder coordination

Donor Reporting Press Releases Policy Writing GEDSI Donor Reporting Press Releases Policy Writing GEDSI

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Video Production

End-to-end multimedia production from pre- to post-production. Documentary direction, live broadcast, scriptwriting, shooting, editing.

Adobe Premiere Pro Final Cut Pro Scriptwriting Live Direction Adobe Premiere Pro Final Cut Pro Scriptwriting Live Direction

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Visual Design

Brand identity systems, broadcast graphics packages, social media visuals, publication templates, EU visibility materials.

Adobe Illustrator Adobe Photoshop Canva After Effects Adobe Illustrator Adobe Photoshop Canva After Effects

📱

Digital & Social Strategy

Multi-platform organic growth (Facebook, Instagram, LinkedIn, YouTube), analytics, zero-spend campaigns, audience development.

Meta Business Suite LinkedIn Analytics YouTube Studio Google Analytics Meta Business Suite LinkedIn Analytics YouTube Studio Google Analytics

🌐

Web & Content Management

Website design and management, SEO-optimised content, advertorials, copywriting, editing, and transcription.

Wix SEO Writing Copywriting WordPress Wix SEO Writing Copywriting WordPress

🤝

Partnerships & Coordination

MoU negotiations, CSO and government liaison, foreign mission partnerships, contract drafting, client relationship management.

Stakeholder Mapping Contract Drafting Media Outreach Team Leadership Stakeholder Mapping Contract Drafting Media Outreach Team Leadership

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Experience

7+ Years

April 2026 – Present

MA International & Development Economics (MIDE)

HTW Berlin — Berlin, Germany

July 2025 – April 2026 · Birendranagar, Surkhet, Nepal

Communications Officer

Local Adaptation to Climate Change (LACC) Project — EU / Government of Finland / Government of Nepal

—Sole communications officer spanning 41 remote rural municipalities in Karnali and Sudurpashchim provinces
—Zero-spend digital strategy generating 450,000+ organic views; 623% increase in Facebook interactions within 9 months
—Redesigned project website (Wix): 112% increase in traffic, 25,500+ sessions, 93% new visitors
—Co-authored EU, Finland, and GoN-compliant Communications and Visibility Strategy; designed 50+ standardised publication templates
—Designed and facilitated BCC and GEDSI training including 16 Days of Activism; trained field staff in mobile storytelling

October – December 2024 · Kathmandu, Nepal

Media Consultant

WaterAid Nepal

—Directed, wrote, and produced a WASH documentary in a one-week turnaround using trauma-informed storytelling frameworks
—Authored four research-based policy articles on Nepal's national sanitation framework
—Multi-stakeholder consultations across Janakpur, Kathmandu, Dhangadi, and Chitwan; produced three podcasts

November 2022 – January 2025 · Kathmandu, Nepal

Creative Head

Kantipur Television, Kantipur Media Group

—Youngest and first female Creative Head; directed a 60-person cross-functional team
—Led Kantipur Max rebrand: YouTube subscribers grew 32K → 425K in 10 months
—Set national viewership record: 1.2M concurrent viewers as Nepal's first female Sports Director (SAFF 2024)
—Coordinated partnerships with Chinese Embassy, WaterAid Nepal, ANFA, CANN, and diverse CSOs

January 2021 – October 2022 · Kathmandu, Nepal

Executive Creative Producer

Galaxy 4K Television

—Produced, directed, and hosted Nadekhiyeko Nepal — investigative documentary on marginalised communities
—Directed 15+ professionals; managed multi-million-rupee budgets for an 8-show slate

February 2021 – June 2025 · Kathmandu, Nepal

Freelance Creative Consultant / Director / Scriptwriter

Untitled.np — Imagine Nepal, Samsung, Changan Nepal, SOS Nepal, ARROW, Guras Rugs

—Creative strategy, scriptwriting, and video production for corporate and international development clients

October 2018 – January 2021 · Kathmandu, Nepal

Jr. Executive Creative

Kantipur Television, Kantipur Media Group

—Conceptualised and produced new TV show formats; directed research, scripts, and production
—Collaborated with youth organisations and CSOs to bring grassroots narratives to national television

AN

Available for Opportunities

Communications. Development. Impact.

Email mail.aarzoo.nepal@gmail.com

Phone +4917915754444

LinkedIn https://www.linkedin.com/in/aarzoonepal000/

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